In general, when the influencer is receiving any type of … An influencer brief is a crucial part of clearly communicating and in turn fulfilling campaign goals. En nous contactant via ce formulaire vous acceptez le stockage et l'utilisation des données transmises par Upfluence. For that very reason, and for the fact that the most successful influencer briefs utilize this approach, include any number of visuals, including videos of previous work, for example, which will help deliver to the influencer … The best influencer briefs lay the foundation for successful campaigns and productive ongoing, To avoid sponsored content that is overly branded or annoying to audiences, marketers should limit the number of messaging points influencers must include in sponsored content. An influencer marketing brief can help you achieve several things. How do I create it: An influencer brief doesn’t have to be lengthy. The inclusion of several points lessens the impact of any given point and can result in sponsored content that feels inorganic or forced. Before you can jump into the nitty-gritty details of your campaign, help to ease the influencer in with a clear and concise overview. If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. Hint: Mood boards are a great way to introduce influencers to your brand’s visual representation. Therefore, in the interests of a high performing campaign brands should give influencers creative freedom by providing only one to two essential talking points and a succinct list of campaign goals to meet. Enter the creative brief. : An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. In this case, influencer briefs serve … If you’re not sure how to write a killer influencer brief… If you cannot offer a proper brief… Bedrock Real Estate wanted to produce … If you want influencers to be excited to work with you, always remember to show your excitement first! Or simply encourage their followers to follow your brand’s Instagram? … : This is optional and can be as simple as “Within 14 days of receiving products”, or as specific as “On the 02/02/2020 at 9 p.m. your local time.”. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. We love sharing influencer marketing news, tips, and free resources with you, so make sure to subscribe to our newsletter for more! There are several aspects that determine how you construct it: However, there are a few important elements that your influencer brief MUST include, and we will outline them for you below. Let's collaborate on influencer marketing and social media stories. In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer … Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns or your current channels to give influencers a … : If there is a specific tone you’d like the influencer to lean towards, make sure to include it! You don’t have to explicitly state for the exact amount of engagement, clicks, or code usage, but your “ideal” vision is important when forming expectation and objectives. When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. Now that the influencers have a brief understanding of the campaign, let’s jump into the nitty-gritty elements! Just as important as including messaging points that an influencer should highlight is the omission of talking points detrimental to a brand’s image or campaign goals. A brief is a written overview of a brand's campaign/project details, and overall expectations of what must be completed by the receiving party. has become increasingly active in enforcing proper disclosure of sponsored content. Crucial to every influencer marketing campaign is the inclusion of a compelling CTA that social media users should perform after consuming sponsored content. In an effort to advertise its online … If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. Youtube videos? Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an. Please find a detailed briefing on the campaign below.” Use vital points for your influencer briefing. Similar to providing a list of messaging points, the inclusion of a CTA ensures that an influencer delivers on a brand’s specific goals. : Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! Influencer Brief Example. Deliverables. [Infographic], The 5 Different Types Of Influencer Marketing Campaigns, The Updated 2018 FTC Guidelines For Influencer Marketing [Infographic], The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. A Great Influencer Brief Leads to a Great Influencer Campaign. It defines the way your collaboration should go, and what are the obligations of each party. : Is there a link to your website or product page that influencers can include? Creative briefs are some of the most important documents in an influencer marketer’s toolkit and you shouldn’t overlook them. Company Name Influencer Marketing Brief 2. The brief should include both a reminder of the FTC guidelines as well as the specific language the influencer must use. Or a monthly influencer campaign? The inclusion of this crucial information lessens the chances that an influencer may confuse an influencer brief with another document related or unrelated to the campaign. Beyond stating each platform that sponsored content should be published on, an influencer brief should include the exact social media accounts an influencer should use to publish content. What is the product (or services, or events, etc.) Guest posting, sponsored content, re-targeting, co-creation, competitions, mentions on social, discount codes, and more are terrific examples of influencer marketing campaigns. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. Don’t forget. By using this form you agree with the storage and handling of your data by Upfluence. Click the button to get in touch. in order to comply with FTC’s influencer marketing guidelines! If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! Her army obliged, and the stigma was eradicated. that this campaign is for? If it’s an event, you can switch this to a location. In the event that an influencer’s sponsored content takes the form of a giveaway or contest, an influencer brief should clearly include necessary rules and guidelines so influencers aren’t left to explain contest rules in a way that could be inconsistent with the brand’s intentions. : Make sure the influencers tag your brand, and/or include a unique hashtag for your campaign. Many things contribute to the quality of your influencer brief. Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Remember, this brief isn’t set in stone. The brief sets clear guidelines and expectations for everyone involved – and that includes you! The brief sets clear guidelines and expectations for everyone involved – and that includes you! Use this section as a prelude to the campaign, try to summarise it into a sentence or two. Nous avons besoin de quelques informations. Messaging points, Inspiration, Mood board. For example, if the brand wants its logo to appear within the first minute of a YouTube, this requirement should be outlined in advance. Poorly constructed briefs can spell … The failure to state clear campaign goals can result in sponsored content that’s either ineffective or unrelated to a brand. ), Include a lot of photos of your brand, products, and past collaboration. To ensure that an influencer’s sponsored content meets FTC guidelines, an influencer brief should include both an FTC guideline reminder and the specific language the influencer should use for disclosure (e.g. After all, a brief is where an influencer learns all about your company and campaign, so they should not only be fully informed but should also be excited to be a part of your campaign! For example, you need to make sure you’re detailing … Tinder’s #Menprovement Campaign With Top Meme Influencers. Your mood board images have more influence over the quality of submissions than any other part of your brief. There you have it. An influencer campaign brief. In conjunction with stating the social media account(s) an influencer should use to publish sponsored content, an influencer brief should explicitly outline the sponsored content an influencer has agreed to make and when each piece of content must be published. This is where you outline what you want the influencer to do on their side of the … To ensure that an influencer includes the correct tracking link within sponsored content, any necessary tracking links should be provided in the brief. We recommend a clear objective: “The campaign goal is to increase our brand’s awareness, with particular attention given to our actions and determination in producing/using environmentally-conscious products.”. Let us create a custom campaign to fit your brand's unique needs. Which Is Best For Influencer Marketing, Differences Between Influencer Marketing vs Affiliate Marketing. We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. It’s best to lay these details out in a clear, straightforward style. Your influencer brief should also clearly define what the outcome of the campaign you’re running is, so everyone knows what they’re aiming for. When do I use it: Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template for you to use! On Instagram, only one or two messaging points should be provided. 1. For that reason, you should…. : Will influencers create blog posts? A focused CTA should, therefore, be included in every influencer brief. : Giveaway rules, event dress code, or any other information relevant to your campaign type. At the end of the day, influencers are content creators who communicate with their audience extremely well. Ultimate Guide for Influencer Marketing Budgeting. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates. Discover how Upfluence can help you run successful campaigns. (Make sure you also check out our Ultimate Guide for Influencer Marketing Budgeting to see what type of costs and fees to be mindful of!) Your campaign summary. Instagram photos or stories? However, brands should remember that influencers are often better equipped to connect with their audiences than a brand. One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. Free Marketing Brief Template for an Influencer Campaign 1. Let them know you appreciate having them in the campaign, and that this should be the beginning of a great relationship. For YouTube or blogger content, messaging points should be limited to up to five. Influencer marketing is far from a new concept. Since all promotional campaigns must be analyzed on a case-by-case … To avoid sponsored content that is overly branded or annoying to audiences, marketers should limit the number of messaging points influencers must include in sponsored content. Knowing that your brand values align with your influencers ultimately lead to a better, more effective influencer … Incorporate the Three Key Elements. First, by creating the brief you will make it easier to communicate your plan with your team and management. You can choose to send the brief in your first outreach email to set clear expectations from the get-go or choose to wait until the influencers respond with their interest. Ready to leverage your influencer marketing efforts? This involves creating a campaign brief … Don’t forget to include links to your website, social media accounts, and any other photos or creatives to give a better visual of your brand. 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