Usually, free samples are provided through dealers during such introduction. Answer: TRUE: 66) Trade promotion is directed at end consumers. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Therefore, our focus in the following will be on price and supportive nonprice promotions. The sector is characterised by products having . Definition. Sales promotion refers to temporary incentives offered by an organization to either their customers or their resellers, with the intention of increasing the sales of their products. This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Advertising and Sales Promotion. Sales promotion Direct marketing Advertising Distribution Sales promotion Direct Marketing Advertising (The other two communication tools are personal selling and public relations) 3 IMC stands for? It can eliminate idle cycles in some specific goods. Maria: Definition. Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. Sales promotion examples are all around us. Sales presentations . Attitudes toward a brand result from a combination of _____ attitude-formation processes. 180 seconds . Business organizations spend a considerable amount of their budget towards the Sales Promotion activities. Q. Correct answer: (D) central- and peripheral-route. We all wait for the summer/winter clearance sale to finally buy items we’ve spotted but couldn’t afford to buy during the season. Advantages of Sales Promotion. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. D) internal PR. Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. JULIE: Definition. View answer. Personal Selling 2. However, the promotional choices available to the B-to-B marketer are not as extensive as those found in the consumer or trade markets. Public Relation 6. Q 4 Q 4. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. Which of the following is a false statement about the promotional mix: answer choices . Consumer promotions are geared toward customer needs and wants. Example of Consumer Sales Promotion. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. This activity contains 28 questions. Sales Promotion 4. It was then, only a minor activity related either to advertising or to personal selling.. There are many types of consumer promotions to boost sales and keep the customer coming back. 2. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). integrated marketing communications 4 Desirable outcomes of _____ marketing include direct orders, leads and traffic. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. It was totally sporadic and unplanned. C) sponsorships. Coupons. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Advertising is the best promotional mix element. Consumer promotions are incentives aimed toward a company’s customers. 2. An example would be offering 20% off on certain products to the customers. Sales Promotion Techniques. Publicity 5. Direct Mail 9. Companies use market researchers to develop consumer promotion ideas. Tags: Question 5 . Examples of incentive for consumer sales promotion are discounts, free gifts, redeemable loyalty points, vouchers / coupons, … A Hedonistic: Term. These tools are unique in their way and directed differently to these three groups. Advertising 3. D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. It includes tools for consumer promotion, trade promotion & business & sales force promotion. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. Achieving a need for stimuluation. Consumer Sales Promotion. E) crowdsourcing Nakita: Definition. Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? Generally sales promotion provides an incentive for purchase. 1. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. A delayed: Term. Sales promotion is usually targeted at the fence sitters and brand switchers. 65) "Sales promotion" involves boosting sales in short term. A) sales promotion. Increase the Sales . Other Forms of Promotion. A Delayd: Term. BIG discounts. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. Which of the following is NOT considered to be an objective associated with the use of sales promotions? The use of sales promotion is not limited to consumer products marketing. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. The use of ____ would be suggested for manuf. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. Advantages of Sales Promotion. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. Sales promotion ideas and examples to increase sales. ANSWER: (3) Rebate/cash refund offer. Hence it becomes inevitable to enquire about its influence on Consumer Behavior. Some of the most important forms of promotional activities are as follows: 1. SURVEY . Packaging 8. Sales promotion is often used to motivate prospective consumers to try new products and services. Consumer Sales Promotion: Definition and Purpose 6:00 Trade Sales Promotion and the Promotional Marketing Mix 5:03 Customer Relationship Management and Marketing Technology 5:49 Answer: FALSE: 66) Trade promotion is directed at end consumers. Q5. Sales promotions ideas & examples 1. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. sales promotion activities all over the world. In business-to-business markets, sales promotions are also used as a means of moving customers to action. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Personal selling and advertising are the two best known forms of promotion. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. B) guerrilla marketing. Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. Flash Sale. Point of Purchase Display 7. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. Which of the following is NOT a functional benefit. Sales promotion can prove useful for marketers in several ways. Change of Attitude. The pres Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. 3. In other words, the AIDA model is an applied stimulus-response model. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . Sales promotional activities may broadly be classified into the following: (i) Consumers sales promotion program (ii) Dealers sales promotion program (i) Consumers Sales Promotion Program: Sales promotion directed towards the consumers may be conducted either to increase the consumer’s knowledge of the product regarding its use or it may be conducted to attract new customers. Coupons: The distribution of coupons is a common sales promotion tactic to encourage customer sales. Television commercials . Answer: TRUE: 68) Pull promotion activities give the intermediaries incentives … Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Sales promotion helps in increasing sales in a short span of time. 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