You’ll start receiving emails every week with great lessons, business templates, workbooks, interviews with some of the smartest people we know and maybe a little fun stuff thrown in along the way. Are our images/videos consistent in terms of design? Pour tout audit de réseaux sociaux, le plus important, c’est le point de départ. Step #2: Look at account structure. You like free, awesome stuff, we like making free awesome stuff. Are we pushing our products/services too much on the page? Do we know who is in charge of images and who is in charge of written content? Vous pouvez aussi comparer vos pages entre elles si vous gérez plusieurs pages Facebook. Reprenez toujours ces trois sections dans votre rapport : état des lieux des chiffres, comparaison avec la concurrence et analyse de l’audience. Download the Audit Checklist. ut accumsan dictum velit, dapibus id, ut mattis, En utilisant ce site Web, vous acceptez automatiquement l’usage de cookies pour améliorer votre expérience. Are we responding to comments/shares politely and enthusiastically (or at least, in a manner consistent with our brand’s voice)? In short, it's an itemized way to evaluate your presence on the site, a checklist to see if your profile is complete, branded, substantive, and engaging. All Rights Reserved. Are we A/B testing images and content regularly to see what performs best? Si vous gérez les réseaux sociaux de vos clients, un audit est une première étape essentielle. Portée totale 3. What does our audience actually need? Are we responding to messages quickly, accurately, and appropriately? Les Statistiques (ou Insights) sont un outil gratuit intégré à Facebook, auquel vous pouvez accéder à partir de la page si vous êtes administrateur. Une fois que vous accédez aux Statistiques, allez-y en profondeur : regardez aussi les like, la portée et l’onglet action. Sans cela, vous ne saurez pas d’où votre client vient, où il souhaite aller et encore moins ce qu’il faut faire pour l’y emmener. Mais en réalité, le faire pour votre client mensuellement ou trimestriellement peut apporter beaucoup de valeur. Do old Facebook pages exist or are there auto-generated pages that we never claimed? Should this be a business/brand page or a community/public figure page? It pairs perfectly with the social media marketing plan template we offer. An audit will highlight areas that your brand needs to pay more attention to, and it will also help you better understand your followers. Pour Twitter, vous pouvez suivre nos conseils dans cet article. La première est d’utiliser les Statistiques Facebook. Do we have a content creation schedule (an editorial calendar)? Is there a clear chain of command and method of escalation when a customer service question/issue is beyond the ability of someone to handle? Si la page existe déjà, vous pouvez faire quelques recherches et vous basez sur les chiffres déjà existants : Il y a plusieurs manières de trouver cette information. Buffer 60. Tweet 86. Are we reaching out to current/former customers and politely requesting reviews? Si vous partez une toute nouvelle page, vous pouvez considérer que vous partez de zéro. Review your ad against Facebook's ad policy to ensure compliance. Share 24. Faut-il poster des vidéos en natif sur Facebook ou via YouTube ? For a lot of people, audit is a scary and intimidating word.In reality, conducting a business audit just means gaining a better understanding of your business’ money. Are our images/videos branded appropriately? Pour tout audit de réseaux sociaux, le plus important, c’est le point de départ. Have we connected Facebook to Instagram and ensured both platforms are consistent in terms of color/style/imagery/branding? Its ads campaign settings using google ads accordingly, the facebook for their own. Does the content in each ad (both the image and the written content) match up with the landing page that the link leads to? Whether you like it or not, marketing on Facebook is not just something you can do once and forget about. Is it clear which page our target markets/audiences should follow? Il ne vous faudra pas plus de 28 jours d'essai pour l'adopter ! The content on your ad’s landing page will be taken into consideration as well. Checklist: Facebook Ads Manager Account Audit & Sample Report Format Posted on September 6, 2018 by DigiAshva Auditing the facebook account could be a herculean task especially if there are hundreds of audiences and campaigns running at the same time. Do we have a clear review process for every post? Don’t assume that you’re doing everything right when it comes to Facebook (or anything you do). Have we created personas to represent our target markets/audiences? Taking on ads audit checklist you know if the conversions campaigns together to optimize your marketing, subtracting the suggestions. Web Marketing Manager & Social Media at Agorapulse. Get started with your digitized checklist Is it content that will educate/entertain them? 255 Shares . (Découvrez comment AgoraPulse peut aider votre agence à gagner de nouveaux clients et à garder ceux que vous avez ! Does the promise of the ad match up with the landing page (for instance, if you offer a free ebook in the ad, is that what the landing page offers too)? Account Level Audit. Facebook Ads Checklist. (If not. Have we created a button/CTA (call to action) for our page? Auditez gratuitement votre page Facebook avec notre outil Baromètre. Vous pouvez vous désinscrire à tout moment. Not enough (less than 1 time a day)? เพจนี้ให้บริการ..จำหน่าย ISO Checklist ทั้ง ISO9001/ISO14001:2015, ISO45001 เพื่อนำไปประยุกต์ใช้ในการตรวจประเมินภายใน Are we commenting on the posts of our page from our personal Facebook profile (are we leveraging our personal brand(s))? Si vous partez une toute nouvelle page, vous pouvez considérer que vous partez de zéro. Download our checklist, “ 17 Questions to Ask Yourself When Doing a Facebook Ads Audit for a Prospective Client.” That way you’ll never miss an opportunity to show a prospective client how you can help them improve their ROI. Check active campaigns . Is there a clear schedule for checking and responding to notifications? Facebook is always evolving and growing–it's imperative that your business has a standard way to make sure it's making the most of the platform. Are we personally inviting influencers/micro-influencers/friends to like/comment on/share posts? Adam might be a little crazy, but we love him anyway. This checklist is divided into several sections: Finished with your page audit? Vous pouvez également comparer vos pages manuellement, depuis Facebook : rendez-vous dans les Statistiques et descendez jusqu’à ce que vous trouviez « Pages à surveiller ». Agorapulse s’engage à respecter votre vie privée. Is the name of our page the same as the name of our business, to the letter, so that our target markets/audiences will know it’s us when they see the page? Is our brand presented consistently? Have we filled out our contact information, including our email address? En cliquant sur “m’inscrire” vous acceptez l’utilisions de vos informations conformément à notre “politique de confidentialité”. You don’t need to do it too often — once per month, or even once per quarter can be enough. Do we know the days/times they’re expected to post? Audit. Facebook, Instagram, Youtube, LinkedIn, Twitter ou les réseaux sociaux préférés de vos audiences n’auront plus de secrets pour vous. Try to be as objective as possible. Les statistiques fournies par Agorapulse vous permettent d’avoir une vue rapide sur les éléments clés et vous pouvez télécharger un rapport PowerPoint en un clic et le partager avec votre client. Pour un benchmark efficace, déterminez les clients les plus proches et le leader du marché. If you need additional help with these steps, use our free, downloadable social media ad plan to help guide you through the process. This is the part your potential customers see and the part you’ll be addressing most often when you run a Facebook marketing audit. Are we regularly evaluating the audiences we’ve created and tweaking them as necessary. This Facebook marketing checklist will allow you to hit all the bases, ensuring your ad is set up for success! ). C’est important à noter : demandez les droits d’administrateurs sur la page et précisez bien que votre but n’est pas d’agir sur la page, mais d’en faire un simple audit pour mieux cerner le besoin de vos clients. Have we set up the correct page roles for our team members? Are we using the creator studio or sound studio when appropriate? Cela vous permet de montrer le travail et les progrès effectués. Facebook blues got you down? An audit of your Facebook page could be just the thing to get your strategy back on track. The Complete Guide to Doing Your Own Facebook Page Audit — The Checklist. Do we use page insights to see how our posts are performing and if our audience is responding? Does our audience need this? Have we set up two-factor authentication and decided who is in charge of maintaining/updating password info? Si vous souhaitez gagner du temps et focaliser votre attention sur les informations importantes, vous pouvez utiliser un service tiers comme Agorapulse. 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